Canine Hero

2023 PuppyUp Wisconsin Canine Hero

For each PuppyUp Walk, the Event Manager and their Walk Team select both a Human Cancer Hero and a Canine Cancer Hero, to be honored during the Walk ceremonies.

These Heroes are chosen because of their exemplary attitude towards their particular type of cancer, showing bravery and hopefulness in their fight against this terrible disease.

If you would like to nominate a dog for this honor for the 2023 PuppyUp Wisconsin Walk, please reach out to us at:

The Canine Cancer Hero for this year’s PuppyUp Madison Walk is Toby Masse. His story is shown below.



Toby is a 4 year old mixed-breed (mainly shar pei and husky!) who has been diagnosed with mast cell tumors.

Initially he was given 3-6 months to live, but Toby is such a fighter, and that diagnosis was 3 years ago!

He loves to swim, play fetch and gives the best cuddles. He has a big brother named Lincoln that is his best friend, and a toy alpaca named “Llama” that goes basically everywhere with him!